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The retailers mark-up the e-books to whatever price they like. They pay the publisher 50% of the hardcover price. So for an book with a list price of $30, Macmillan sells it to Amazon at $15, and Amazon customers can buy it at $9.99. In case you haven't noticed, Amazon actually takes a loss of $5 here.
As businesses grow, they sometimes forget the little people who contributed to their success. Don't. Those who got you here can be an invaluable resource to you even if their business isn't as important as it was. Since they've known you for a long time, they can offer valuable counsel as to the future direction your company, such as offering their opinion on new products or services. They can also continue singing your praises as another satisfied customer. Plus, you never know when a little fish might eat a big lunch and become a big fish to you again.